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Your company takes pride in its products, services, and professionalism. Consider the time, costs, and effort that goes into running a successful business. When you need translation services for a current client or new strategic direction, the same qualification should also be held for your company documents that need translation.
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What Is Audio Localization? (+ A 16 Step Guide!)

Localization

 

Yes, it often seems like a video-world, but audio localization is important as we continue to shrink the globe and do business across cultures, languages, and countries.
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Brandon Choquette
Brandon Choquette

14 Tips On How To Create A Winning International Marketing Strategy

Manufacturing, Localization, Digital Print & Media, Translation

We recently published an article on how the benefits of exporting include an increase in market share and profits for manufacturers looking to build upon domestic success.

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Annie Pagano
Annie Pagano

Go Global, Increase Profits: How To Create A Thriving Export Business [Guide]

Manufacturing, Localization, Translation, Corporate

Why Export?

Exporting offers businesses the opportunity to build upon domestic success. Simply put, it is one of the best ways to grow your business.

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Annie Pagano
Annie Pagano

Companies With Killer Localized Websites + Keys To Localization Success!

Localization

When looking to enter a new foreign market, website localization is key to success. Websites are typically a consumers first impression of a brand and without a great website, most potential customers will most likely leave quickly and move on to the competition. Globalization has presented huge opportunities to expand into new markets while the internet has dramatically decreased the barriers to entry. This has also increased global competition and for brands to stand out, they must ensure that their websites are attractive, easy to navigate, informational, and localized to each markets demographic.

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Annie Pagano
Annie Pagano

[Infographic] Top Languages Used on the Internet

Localization, Translation, Infographics

It’s common knowledge that creating and maintaining some sort of online presence is an absolute necessity for all businesses and organizations. Online presence is a broad term and includes a website, a blog, social media channels, participation in forums, etc. Print advertisement and other traditional marketing tactics just don’t cut it anymore. According to a survey done by Yelp in 2012, 85% of consumers use the internet to find local businesses and Brafton found in 2014 that 94% of B2B buyers research online for purchase decisions. As several years have passed since these surveys, it is safe to assume these numbers have only continued to grow.

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Annie Pagano
Annie Pagano

China's Singles Day Is The New Black Friday

Localization, Culture

Happy Singles Day! How will you be celebrating this year?

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Annie Pagano
Annie Pagano

3 Tactics to Boost Your Localization Strategy

Localization, Corporate

Throughout the last few years, localization has become an increasingly common buzzword within the translation industry. So, how does it differ from translation?

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Anthony Toronto
Anthony Toronto

[Infographic] 8 Language Stats to Supercharge Global Market Impact

Localization, Infographics

So your company has reached a point where you’re considering acting on ambitions in new horizons, fantastic! Expanding your marketing to new regions means higher global visibility and more potential customers. But without key information on regional languages and local markets, advertising in new regions can seem more gamble than investment. Like anything with the correct information, as well as time well spent researching, confidence in a new regional strategy will be gleaned. Here is a collection of vital stats that every marketer should take into account when preparing website content for consumption in new regions.

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Anthony Toronto
Anthony Toronto

Taking Your Website Global Through Localization

Localization

 

Here is a rundown of some areas for your team to consider when drawing up your strategy for that new region you plan to crack open. Launching an effective campaign in a new area is unfortunately not as simple as merely translating your text into a given language. To truly enter a new region with maximum velocity all of your content (i.e.-text and imagery) needs to be localized. When crafting content and deciding which markets to enter, do not dismiss any country or region

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Anthony Toronto
Anthony Toronto

How Is Transcreation Different From Translation Services?

Localization, Translation

Many professional linguists have specialized knowledge in other fields, such as history, marketing, or engineering, meaning that they are able to translate documents from these industries. The highly specialized technical jargon usually prevents other translators from fully understanding the texts. Transcreation is centered on translating a concept in one language into the same concept in another foreign language. Transcreation largely comes into play when people are discussing the marketing of a product or service to international audiences.

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Brandon Choquette
Brandon Choquette