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Successfully Prepare For Your Translation Projects
Your company takes pride in its products, services, and professionalism. Consider the time, costs, and effort that goes into running a successful business. When you need translation services for a current client or new strategic direction, the same qualification should also be held for your company documents that need translation.
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Companies With Killer Localized Websites + Keys To Localization Success!

Localization

When looking to enter a new foreign market, website localization is key to success. Websites are typically a consumers first impression of a brand and without a great website, most potential customers will most likely leave quickly and move on to the competition. Globalization has presented huge opportunities to expand into new markets while the internet has dramatically decreased the barriers to entry. This has also increased global competition and for brands to stand out, they must ensure that their websites are attractive, easy to navigate, informational, and localized to each markets demographic.

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Annie Pagano
Annie Pagano

[Infographic] Top Languages Used on the Internet

Localization, Translation, Infographics

It’s common knowledge that creating and maintaining some sort of online presence is an absolute necessity for all businesses and organizations. Online presence is a broad term and includes a website, a blog, social media channels, participation in forums, etc. Print advertisement and other traditional marketing tactics just don’t cut it anymore. According to a survey done by Yelp in 2012, 85% of consumers use the internet to find local businesses and Brafton found in 2014 that 94% of B2B buyers research online for purchase decisions. As several years have passed since these surveys, it is safe to assume these numbers have only continued to grow.

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Annie Pagano
Annie Pagano

China's Singles Day Is The New Black Friday

Localization, Culture

Happy Singles Day! How will you be celebrating this year?

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Annie Pagano
Annie Pagano

3 Tactics to Boost Your Localization Strategy

Localization, Corporate

Throughout the last few years, localization has become an increasingly common buzzword within the translation industry. So, how does it differ from translation?

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Anthony Toronto
Anthony Toronto

[Infographic] 8 Language Stats to Supercharge Global Market Impact

Localization, Infographics

So your company has reached a point where you’re considering acting on ambitions in new horizons, fantastic! Expanding your marketing to new regions means higher global visibility and more potential customers. But without key information on regional languages and local markets, advertising in new regions can seem more gamble than investment. Like anything with the correct information, as well as time well spent researching, confidence in a new regional strategy will be gleaned. Here is a collection of vital stats that every marketer should take into account when preparing website content for consumption in new regions.

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Anthony Toronto
Anthony Toronto

Taking Your Website Global Through Localization

Localization

 

Here is a rundown of some areas for your team to consider when drawing up your strategy for that new region you plan to crack open. Launching an effective campaign in a new area is unfortunately not as simple as merely translating your text into a given language. To truly enter a new region with maximum velocity all of your content (i.e.-text and imagery) needs to be localized. When crafting content and deciding which markets to enter, do not dismiss any country or region

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Anthony Toronto
Anthony Toronto

How Is Transcreation Different From Translation Services?

Localization, Translation

Many professional linguists have specialized knowledge in other fields, such as history, marketing, or engineering, meaning that they are able to translate documents from these industries. The highly specialized technical jargon usually prevents other translators from fully understanding the texts. Transcreation is centered on translating a concept in one language into the same concept in another foreign language. Transcreation largely comes into play when people are discussing the marketing of a product or service to international audiences.

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Brandon Choquette
Brandon Choquette

3 Things to Consider When Selecting A Transcreation Provider

Localization

Sometimes translation is not enough, when you are editing your content to reach a global audience. We will be frank: languages are filled with nuances, idioms, and cultural references that direct translations may not pick up on. Transcreation may be your best option when customizing your message to reach an audience of a different language.

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Francesco Pagano
Francesco Pagano

Localization of Translation Services: How to Avoid Mistakes

Localization, Translation

The localization of translation services is essential to the success of an international product launch. Big companies like Apple have learned this the hard way when their products hit the global market with a name that was unintentionally vulgar in a specific dialect.
We have compiled a list of five important ideas to consider for localization across dialects. This information will help you to avoid embarrassing mistakes and ensure that your message is received as you intended for your customers.

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Francesco Pagano
Francesco Pagano

Audio Localization

Localization

 

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Brandon Choquette
Brandon Choquette