The popularity of content marketing has exploded over the past several years. One of the main reasons it has gained so much traction is simple, it is extremely effective! It’s relatively easy to implement a content marketing strategy and it is accessible to businesses of all sizes and industries. Even industries such as manufacturing who traditionally have not utilized the typical marketing strategies are hopping on the content train and finding success in their niche market. The 2017 Manufacturing Content Marketing Trends published by Content Marketing Institute (CMI) reports that 85% of manufacturing marketers are using content marketing.