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What Are The Advantages Of Transcreation Services?

Transcreation Francesco Pagano on Jan 11, 2016 2:47:00 PM


Is your business looking to gain a competitive edge, while extending your global presence? It sounds like a large task, but transcreation services can make your goals attainable.Transcreation makes it possible for the translated material to convey word-for-word meaning and maintain the original tone, style, and emotional resonance. This post will cover several of the main advantages for using transcreation services.


What, exactly, is Transcreation?

Essentially, transcreation is marketing localization, an adaptation and transformation of a marketing concept to suit your target market's language and culture. Customers in different markets buy for different reasons. Luckily, transcreation helps you focus on what motivates the behavior of buyers in a new market, which is typically different from customers in your home market.

Transcreation is used with a product or service's materials, images, examples to help preserve the true message of a brand.
Now that you have a basic understanding of transcreation, if you need relevant information for hiring a transcreation provider, read our post, "3 Things To Consider When Selecting A CT Transcreation Provider."

Gain a Competitive Edge

As we’ve mentioned, transcreation is generally used for marketing and advertising content. Businesses’ focus on targeting international consumer bases, leading to increased demand for transcreation. Essentially, companies are competing with local and international competitors and the additional channels of marketing like online social media has driven the need for succinct and engaging communication. Transcreation offers a company competitive edge by helping them to target their customers more effectively.

The Ability To Translate Creative Concepts

Many business leaders wrongly assume that translation will be enough to convey a certain message; however, considering that a large portion of successful marketing is rooted in cultural context, and cultural norms, a word-for-word translation of your creative content may not be enough to properly transpose the message so that it resonates with your audience. Transcreation enables the same great creative concept to be adapted and improved for use in different international locales.

Extend Your Global Presence

Communication from a business to a global audience requires more than the ability to translate material into foreign languages; rather, it requires an understanding of cultural norms and values, as well. By taking norms and current cultural climate into consideration, transcreation offers the ability to communicate while remaining informed about a particular culture. Transcreation essentially allows your business to speak to your global target audience in the same way that you would communicate with your own culture.

iTi Transcreation Services

Do you have any specific questions regarding the concept of transcreation, or how it works? If you need more information about the differences between transcreation and translation, check out this post.

Perhaps you would like advice on an upcoming project, or simply need some advice. iTi's dedicated and experienced teams offer a wide range of multilingual solutions for domestic and global corporations in a variety of industries. With our expansive resources, you can take advantage of communication services on a global scale, creating, managing, and distributing your content in any format. You are welcome to contact us to request a quote for your CT language translation project.

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