That’s a great question. And the answer is…complicated. When it comes to interpreting, your bilingual employees can be among your greatest assets. They can also be some of your biggest liabilities. Interpreting is a…
With nearly 70 million people in the United States speaking a primary language other than English, odds are you are encountering more and more LEP (Limited English Proficient) patients every day. Because a patient’s…
iTi has been serving hospitals and health systems across the northeast and the nation for more than 30 years. From family practices to eye doctors, to mental health hospitals, to multi-state healthcare systems, we’ve…
Language means so much more than communication between people – it represents culture, history, tradition, and identity. According to UNESCO, there are more than 8300* languages in the world today. A startling fact is…
Welcome to our “Basic Breakdown” series where we share all our insider knowledge on the types of language services and solutions possible for a variety of industries. Our goal is to help alleviate confusion…
If you go to 100 different web pages about localization, you’ll likely find 100 different definitions. Companies are naturally going to lean towards interpretations that are relevant to their business (and we’re no…
What is Localization in Translation? Localization is the process of adapting text, images, videos, marketing campaigns and more, to fit the linguistic, cultural and societal norms of your target audience. Consider this: Roughly 6…
Coca-Cola, McDonalds, Nike, KFC, Marlboro…it probably doesn’t surprise you that people all around the world recognize these brand names just as easily as you do. They’re American companies that have become as well-known on the…