If you go to 100 different web pages about localization, you’ll likely find 100 different definitions. Companies are naturally going to lean towards interpretations that are relevant to their business (and we’re no…
What is Localization in Translation? Localization is the process of adapting text, images, videos, marketing campaigns and more, to fit the linguistic, cultural and societal norms of your target audience. Consider this: Roughly 6…
Coca-Cola, McDonalds, Nike, KFC, Marlboro…it probably doesn’t surprise you that people all around the world recognize these brand names just as easily as you do. They’re American companies that have become as well-known on the…
It’s common knowledge that creating and maintaining an online presence is an absolute necessity for all businesses and organizations. Online presence is a broad term and includes a website, a blog, social media channels,…
The author of this blog post freely admits to a lack of objectivity: I’m completely hooked on Wordle. I play it daily and always post my results on social media. I play so consistently…
How much is too much (or too little) text? There are a lot of factors to consider when you’re getting ready for a website localization project. One you may not have considered is Translated…
Could a language spoken 10,000 years ago be understood today? Apparently, the answer is “yes.” A May 2013 article in the United Kingdom’s Mailonline.com says that researchers have uncovered a language people living in…
The Afghan Refugee Crisis Doesn’t End With Resettlement Imagine this: Your country has been at war for twenty years and, for most of that time, you’ve been in the thick of it. When NATO…