What is Localization in Translation? Localization is the process of adapting text, images, videos, marketing campaigns and more, to fit the linguistic, cultural and societal norms of your target audience. Consider this: Roughly 6 billion people speak a language other than English. What’s more,…
It’s common knowledge that creating and maintaining an online presence is an absolute necessity for all businesses and organizations. Online presence is a broad term and includes a website, a blog, social media channels, participation in forums, etc. Print advertisement and other traditional marketing…
Could a language spoken 10,000 years ago be understood today? Apparently, the answer is “yes.” A May 2013 article in the United Kingdom’s Mailonline.com says that researchers have uncovered a language people living in Europe spoke during the Ice Age. Twenty-three of the words…
The past two years have shown us it’s more important than ever to provide equal care to all patients no matter their race, religion, or national origin. It’s been no secret that minorities have borne the brunt of the pandemic, so we must do…
Interpreting exists in many forms, whether it be simultaneous, telephonic, or consecutive. Knowing this does not help you determine which style of interpreting is appropriate for your next event or meeting. If you are communicating with foreign clients, arranging a meeting with a contact…
For years, education law in the United States has said that public school districts must communicate with parents in their native languages “to the extent practicable.” And the U.S. Department of Justice interprets the Civil Rights Act of 1964 as saying that school districts…
Video Remote Interpreting (VRI) is an innovative and easy-to-use solution. When hearing impaired/deaf or Limited English Proficient (LEP) individuals are in need of an interpreter, Video Interpreting connects you to a certified interpreter in less than a minute which is especially beneficial if the…
Welcome to our “Basic Breakdown” series where we share all our insider knowledge on the types of language services and solutions possible for a variety of industries. Our goal is to help alleviate confusion between the many options offered by language service companies to…