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Basic Breakdown: Website Localization
Throughout the past several years, localization has become an increasingly common buzzword within the translation industry. So, how does it differ from translation and what exactly is it?
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Annie Pagano

Annie grew up in a multicultural home with a Sicilian father and Puerto Rican mother. Spending a large amount of her childhood on the island of Puerto Rico sparked her passion for language and understanding the complexities of interpretation and translation. Annie graduated from the University of Denver with a degree in international business and marketing. Studying abroad in Madrid, Spain and various global travels opened her eyes to international business customs and eventually, her passions converged when she found iTi. She loves to step outside her comfort zone through travel and is passionate about yoga, health, wellness, skiing & bringing people together, no matter their language or background.
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Recent Posts

Sustainable & Scalable Language Access Programs For Hospitals and Health Systems

Healthcare

It’s well-known that hospitals and healthcare systems must provide interpreting and translation services to patients free of charge to stay in compliance with the federal government, not to mention it's just the right thing to do.

Picture this:

You're vacationing with your family in a foreign country. You assume many people speak English but truth is, it's a little tough to get by.

One afternoon your child falls and injures themselves - they need medical attention. Wouldn't you want to be able to effectively communicate with the doctors? How much panic would you feel not being able to communicate? 

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Annie Pagano
Annie Pagano

Basic Breakdown: Website Localization

Localization, Translation

Welcome to our “Basic Breakdown” series where we share all our insider knowledge on the types of language services and solutions possible for a variety of industries. Our goal is to help alleviate confusion between the many options offered by LSP’s to help arm you with the knowledge YOU need to make the best decisions for your organization.

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Annie Pagano
Annie Pagano

The Importance Of Website Localization In A Global Marketplace [Part 2]

International Trade, Translation, Localization

Welcome back for part two of our series on “The Importance of Website Localization In A Global Marketplace”! If you missed part 1, be sure to catch up on why translation should be included in your digital strategy when exporting and conducting business internationally.

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Annie Pagano
Annie Pagano

[Infographic] Top Languages Used on the Internet

Localization, Translation, Infographics

It’s common knowledge that creating and maintaining an online presence is an absolute necessity for all businesses and organizations.

Online presence is a broad term and includes a website, a blog, social media channels, participation in forums, etc. Print advertisement and other traditional marketing tactics just don’t cut it anymore.

According to a survey done by Yelp in 2012, 85% of consumers use the internet to find local businesses and Brafton found in 2014 that 94% of B2B buyers research online for purchase decisions.

As several years have passed since these surveys, it is safe to assume these numbers have only continued to grow.

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Annie Pagano
Annie Pagano

The Importance Of Website Localization In A Global Marketplace [Part 1]

International Trade, Translation, Localization

Are you considering taking your business global?

Whether you sell a product or a service, exporting to countries outside of the US has countless benefits.

But, wait…

When was the last time you assessed your digital strategy? You’re going to need one to be successful.

How will people buy from you if they don’t know that you exist?

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Annie Pagano
Annie Pagano

The Benefits of Exporting for Manufacturers [Infographic]

International Trade, Manufacturing

Are you looking for new ways to grow your manufacturing business?

Do you feel as if your local domestic is saturated?

It's time to look outside the US borders because simply put, exporting is one of the best ways to grow your business.

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Annie Pagano
Annie Pagano

Can’t Read, Won’t Buy: 5 Ways Translation Sets Exporters Up For Global Success

International Trade, Translation, Manufacturing

Manufacturers of all sizes are progressively seeing the benefits of exporting. With increased competition from foreign companies and local markets becoming saturated, many are finding the best growth strategy is often to look outside our country borders.

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Annie Pagano
Annie Pagano

Developing An Export Strategy: Interpretation & Translation Considerations

Manufacturing, International Trade

Lately on the blog, we have been all about manufacturing and exporting. We’ve been diving deep into all the research we can get our hands on to bring you the most valuable information on how to grow your export business.

The recent post, “How to create a thriving export business” is an A to Z guide on the benefits of exporting, from how to get started by identifying potential new markets all the way through post-sale customer support.

But, here’s the thing:

In all the research that we have been conducting, we’ve been surprised to see that no one is talking about a huge elephant in the room…

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Annie Pagano
Annie Pagano

11 Export Resources You Need To Know! (Link Round Up)

International Trade

If you have been following along with our blog, you'll know that we have been talking a lot about international business lately, specifically exporting to countries around the world from the United States.

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Annie Pagano
Annie Pagano

Transcreation 101: How To Adapt Your Marketing To Any Country

Translation, Digital Print & Media

You might be wondering:

How can I convey my brand’s marketing message to populations in a country different than my own?

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Annie Pagano
Annie Pagano