We’ve heard it time and time again. It’s the most classic business dilemma: We need to lower costs! Yet, as management pressures you to cut costs, it seems that volume continues to increase. And of course, you can never sacrifice quality.
Lucas Ledbetter is a writer and Chinese-English translator in the marketing field. He is also co-founder of Catalyst Marketing Services, providing scalable solutions for small businesses. Connect with him on LinkedIn, Facebook, and Twitter.