Hey friends! Today is going to be about a different kind of adventure, but an adventure nonetheless!
This past month my friend Kay and I have been diving deep into multicultural marketing. You see, my friend Kay started a company right out of college that delivers pre-made food boxes to college students. Over the years, demand grew, and they became a successful brand in the United States, easily recognized for their ironic and witty advertisements. Kay’s family and friends are in Colombia and they have convinced Kay to expand to Colombia as well.