hotpost Hot post by Annie Pagano
In-Person Interpreting Vs. Telephone Or Video Interpreting [Infographic]
During this day and age, language services are likely to be essential to the success of your business. With instant global communication, increased cultural diversity, and the technology easing the ability to do business across borders, translation and interpreter services are more necessary now than they may have been before.
Get the best tips, tricks, and actionable advice on how to work smarter delivered straight to your inbox. Follow us on Twitter.

blog categories
featured blog posts

Reach Your Widest Audience Through E-Learning Localization

Localization, Corporate, Education

One of the biggest trends in education in the last few years has been the expansion of traditional brick and mortar classrooms to the digital world; whether live streamed to the web, or fully functional courses designed for use online, there has been a huge demand for education to become more accessible.

In the corporate sector in particular, e-learning has become a priority, whether for customers or employees. In organizations with thousands of staff, it is essential that training is accessible and can be provided on demand in multiple time zones, and a natural shift has been to offer e-learning modules and courses online.

Read More

Katie Harding

The Emergence of Voice Search and the Importance of Global Translation – Part 2

Localization, Technology, Translation

If you missed Part 1 of "The Emergence of Voice Search and the Importance of Global Translation", be sure to give it a read first!

Your SEO strategy is a key factor intrinsic to global success. Search engines other than Google are gaining steam in international markets. As of May 2019, Google owns more than 90% of the worldwide market share according to GlobalStats [1]. However, if you’re targeting China, you won’t want to discount Baidu.

Read More

Annie Pagano
Annie Pagano

The Emergence of Voice Search and the Importance of Global Translation – Part 1

Localization, Technology, Translation

Chances are you’ve used your smartphone or a virtual assistant like Siri or Alexa to ask a question with the hopes of getting a quick, simple answer. Have you adapted your business strategy to account for being visible to queries from these sources?

Read More

Annie Pagano
Annie Pagano

Basic Breakdown: Website UX Across Languages and Cultures

Localization

User experience (UX) design prioritizes website users by making websites useful and easy to navigate. Effective website UX attracts new visitors and keeps them coming back.

Read More

Kelsey McKeon

Basic Breakdown: Website Localization

Localization, Translation

Welcome to our “Basic Breakdown” series where we share all our insider knowledge on the types of language services and solutions possible for a variety of industries. Our goal is to help alleviate confusion between the many options offered by LSP’s to help arm you with the knowledge YOU need to make the best decisions for your organization.

Read More

Annie Pagano
Annie Pagano

The Importance Of Website Localization In A Global Marketplace [Part 2]

Localization, Translation, International Trade

Welcome back for part two of our series on “The Importance of Website Localization In A Global Marketplace”! If you missed part 1, be sure to catch up on why translation should be included in your digital strategy when exporting and conducting business internationally.

Read More

Annie Pagano
Annie Pagano

[Infographic] Top Languages Used on the Internet

Localization, Translation, Infographics

It’s common knowledge that creating and maintaining an online presence is an absolute necessity for all businesses and organizations.

Online presence is a broad term and includes a website, a blog, social media channels, participation in forums, etc. Print advertisement and other traditional marketing tactics just don’t cut it anymore.

According to a survey done by Yelp in 2012, 85% of consumers use the internet to find local businesses and Brafton found in 2014 that 94% of B2B buyers research online for purchase decisions.

As several years have passed since these surveys, it is safe to assume these numbers have only continued to grow.

Read More

Annie Pagano
Annie Pagano

The Importance Of Website Localization In A Global Marketplace [Part 1]

Localization, Translation, International Trade

Are you considering taking your business global?

Whether you sell a product or a service, exporting to countries outside of the US has countless benefits.

But, wait…

When was the last time you assessed your digital strategy? You’re going to need one to be successful.

How will people buy from you if they don’t know that you exist?

Read More

Annie Pagano
Annie Pagano

What Is Audio Localization? (+ A 16 Step Guide!)

Localization

 

Yes, it often seems like a video-world, but audio localization is important as we continue to shrink the globe and do business across cultures, languages, and countries.
Read More

Brandon Choquette
Brandon Choquette

14 Tips On How To Create A Winning International Marketing Strategy

Manufacturing, Localization, Digital Print & Media, Translation, International Trade

We recently published an article on how the benefits of exporting include an increase in market share and profits for manufacturers looking to build upon domestic success.

Read More

Annie Pagano
Annie Pagano