hotpost Hot post by Annie Pagano
In-Person Interpreting Vs. Telephone Or Video Interpreting [Infographic]
During this day and age, language services are likely to be essential to the success of your business. With instant global communication, increased cultural diversity, and the technology easing the ability to do business across borders, translation and interpreter services are more necessary now than they may have been before.
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Introduction to Video Game Localization

Localization

Video game localization has come a long way from its rocky beginnings where amateur translators localized games (giving birth to iconic phrases such as “All your base are belong to us” from Zero Wing), to specialized teams working entire months on the translation of one single video game. But, how does video game localization vary from other type of translation projects?

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Forseti Liebheart

How KFC Leverages Local Flavors Worldwide Through Localization

Localization, Corporate

PC 1 - "A Cyberpunk-style KFC restaurant in Guangzhou"

More companies are connecting with consumers on a global level. According to Harvard Business Review [1], “the typical Western approach to foreign expansion [has been] to try to sell core products or services pretty much as they’ve always been sold in Europe or the United States, with headquarters watching closely to make sure the model is exported correctly.”

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Seth Richtsmeier

Reach Your Widest Audience Through E-Learning Localization

Localization, Corporate, Education

One of the biggest trends in education in the last few years has been the expansion of traditional brick and mortar classrooms to the digital world; whether live streamed to the web, or fully functional courses designed for use online, there has been a huge demand for education to become more accessible.

In the corporate sector in particular, e-learning has become a priority, whether for customers or employees. In organizations with thousands of staff, it is essential that training is accessible and can be provided on demand in multiple time zones, and a natural shift has been to offer e-learning modules and courses online.

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Katie Harding

The Emergence of Voice Search and the Importance of Global Translation – Part 2

Localization, Technology, Translation

If you missed Part 1 of "The Emergence of Voice Search and the Importance of Global Translation", be sure to give it a read first!

Your SEO strategy is a key factor intrinsic to global success. Search engines other than Google are gaining steam in international markets. As of May 2019, Google owns more than 90% of the worldwide market share according to GlobalStats [1]. However, if you’re targeting China, you won’t want to discount Baidu.

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Annie Pagano
Annie Pagano

The Emergence of Voice Search and the Importance of Global Translation – Part 1

Localization, Technology, Translation

Chances are you’ve used your smartphone or a virtual assistant like Siri or Alexa to ask a question with the hopes of getting a quick, simple answer. Have you adapted your business strategy to account for being visible to queries from these sources?

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Annie Pagano
Annie Pagano

Basic Breakdown: Website UX Across Languages and Cultures

Localization

User experience (UX) design prioritizes website users by making websites useful and easy to navigate. Effective website UX attracts new visitors and keeps them coming back.

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Kelsey McKeon

Basic Breakdown: Website Localization

Localization, Translation

Welcome to our “Basic Breakdown” series where we share all our insider knowledge on the types of language services and solutions possible for a variety of industries. Our goal is to help alleviate confusion between the many options offered by LSP’s to help arm you with the knowledge YOU need to make the best decisions for your organization.

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Annie Pagano
Annie Pagano

The Importance Of Website Localization In A Global Marketplace [Part 2]

Localization, Translation, International Trade

Welcome back for part two of our series on “The Importance of Website Localization In A Global Marketplace”! If you missed part 1, be sure to catch up on why translation should be included in your digital strategy when exporting and conducting business internationally.

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Annie Pagano
Annie Pagano

[Infographic] Top Languages Used on the Internet

Localization, Translation, Infographics

It’s common knowledge that creating and maintaining an online presence is an absolute necessity for all businesses and organizations.

Online presence is a broad term and includes a website, a blog, social media channels, participation in forums, etc. Print advertisement and other traditional marketing tactics just don’t cut it anymore.

According to a survey done by Yelp in 2012, 85% of consumers use the internet to find local businesses and Brafton found in 2014 that 94% of B2B buyers research online for purchase decisions.

As several years have passed since these surveys, it is safe to assume these numbers have only continued to grow.

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Annie Pagano
Annie Pagano

The Importance Of Website Localization In A Global Marketplace [Part 1]

Localization, Translation, International Trade

Are you considering taking your business global?

Whether you sell a product or a service, exporting to countries outside of the US has countless benefits.

But, wait…

When was the last time you assessed your digital strategy? You’re going to need one to be successful.

How will people buy from you if they don’t know that you exist?

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Annie Pagano
Annie Pagano