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In-Person Interpreting Vs. Telephone Or Video Interpreting [Infographic]
During this day and age, language services are likely to be essential to the success of your business. With instant global communication, increased cultural diversity, and the technology easing the ability to do business across borders, translation and interpreter services are more necessary now than they may have been before.
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Basic Breakdown: Website UX Across Languages and Cultures

Localization

User experience (UX) design prioritizes website users by making websites useful and easy to navigate. Effective website UX attracts new visitors and keeps them coming back.

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Kelsey McKeon

Basic Breakdown: Website Localization

Localization, Translation

Welcome to our “Basic Breakdown” series where we share all our insider knowledge on the types of language services and solutions possible for a variety of industries. Our goal is to help alleviate confusion between the many options offered by LSP’s to help arm you with the knowledge YOU need to make the best decisions for your organization.

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Annie Pagano
Annie Pagano

The Importance Of Website Localization In A Global Marketplace [Part 2]

Localization, Translation, International Trade

Welcome back for part two of our series on “The Importance of Website Localization In A Global Marketplace”! If you missed part 1, be sure to catch up on why translation should be included in your digital strategy when exporting and conducting business internationally.

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Annie Pagano
Annie Pagano

[Infographic] Top Languages Used on the Internet

Localization, Translation, Infographics

It’s common knowledge that creating and maintaining an online presence is an absolute necessity for all businesses and organizations.

Online presence is a broad term and includes a website, a blog, social media channels, participation in forums, etc. Print advertisement and other traditional marketing tactics just don’t cut it anymore.

According to a survey done by Yelp in 2012, 85% of consumers use the internet to find local businesses and Brafton found in 2014 that 94% of B2B buyers research online for purchase decisions.

As several years have passed since these surveys, it is safe to assume these numbers have only continued to grow.

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Annie Pagano
Annie Pagano

The Importance Of Website Localization In A Global Marketplace [Part 1]

Localization, Translation, International Trade

Are you considering taking your business global?

Whether you sell a product or a service, exporting to countries outside of the US has countless benefits.

But, wait…

When was the last time you assessed your digital strategy? You’re going to need one to be successful.

How will people buy from you if they don’t know that you exist?

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Annie Pagano
Annie Pagano

What Is Audio Localization? (+ A 16 Step Guide!)

Localization

 

Yes, it often seems like a video-world, but audio localization is important as we continue to shrink the globe and do business across cultures, languages, and countries.
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Brandon Choquette
Brandon Choquette

14 Tips On How To Create A Winning International Marketing Strategy

Manufacturing, Localization, Digital Print & Media, Translation, International Trade

We recently published an article on how the benefits of exporting include an increase in market share and profits for manufacturers looking to build upon domestic success.

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Annie Pagano
Annie Pagano

How To Create A Thriving Export Business [Guide]

Manufacturing, Localization, Translation, Corporate, International Trade

Why Export?

Exporting offers businesses the opportunity to build upon domestic success. Simply put, it is one of the best ways to grow your business.

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Annie Pagano
Annie Pagano

Companies With Killer Localized Websites + Keys To Localization Success!

Localization, Popular

When looking to enter a new foreign market, website localization is key to success. Websites are typically a consumers first impression of a brand and without a great website, most potential customers will most likely leave quickly and move on to the competition. Globalization has presented huge opportunities to expand into new markets while the internet has dramatically decreased the barriers to entry. This has also increased global competition and for brands to stand out, they must ensure that their websites are attractive, easy to navigate, informational, and localized to each markets demographic.

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Annie Pagano
Annie Pagano

China's Singles Day Is The New Black Friday

Localization, Culture

Happy Singles Day! How will you be celebrating this year?

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Annie Pagano
Annie Pagano