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9 items to include in your hospitals language access pack
It’s well-known that hospitals and healthcare systems must provide interpreting and translation services to patients free of charge to stay in compliance with the federal government, not to mention it's just the right thing to do.
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8 Consumer Behavior Stats On Why You Should Translate Your Website [Infographic]

Localization, Infographics

So your company has reached a point where you’re considering acting on ambitions in new horizons, fantastic!

Expanding your business to international markets means higher global visibility and more potential customers.

But without key information on regional languages and local markets, advertising in new regions can seem more of a gamble than investment.

Here is a collection of vital stats that every marketer should take into account. If you haven't considered website localization to boost your global strategy, then now is the time to get on board!

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Anthony Toronto
Anthony Toronto

Taking Your Website Global Through Localization

Localization

 

Here is a rundown of some areas for your team to consider when drawing up your strategy for that new region you plan to crack open. Launching an effective campaign in a new area is unfortunately not as simple as merely translating your text into a given language. To truly enter a new region with maximum velocity all of your content (i.e.-text and imagery) needs to be localized. When crafting content and deciding which markets to enter, do not dismiss any country or region

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Anthony Toronto
Anthony Toronto

Localization of Translation Services: How to Avoid Mistakes

Translation, Localization

The localization of translation services is essential to the success of an international product launch. Big companies like Apple have learned this the hard way when their products hit the global market with a name that was unintentionally vulgar in a specific dialect.
We have compiled a list of five important ideas to consider for localization across dialects. This information will help you to avoid embarrassing mistakes and ensure that your message is received as you intended for your customers.

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Francesco Pagano
Francesco Pagano

Localization, The Law, And Video Games

Localization

 

In his blog WOW Insider, Mathew McCurley wrote about how translation can affect the world of video games. 

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Brandon Choquette
Brandon Choquette

Avoid These 5 Sins of Language Localization

Localization

You’ve got a great new product to market to people in a new country. You’ve translated the documents into Dutch, German, Arabic or whatever language people speak in that country. Your advertising campaign starts and you wait for sales to pour in. They don’t.

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Brandon Choquette
Brandon Choquette