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In-Person Interpreting Vs. Telephone Or Video Interpreting [Infographic]
During this day and age, language services are likely to be essential to the success of your business. With instant global communication, increased cultural diversity, and the technology easing the ability to do business across borders, translation and interpreter services are more necessary now than they may have been before.
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How To Create A Thriving Export Business [Guide]

Manufacturing, Localization, Translation, Corporate, International Trade

Why Export?

Exporting offers businesses the opportunity to build upon domestic success. Simply put, it is one of the best ways to grow your business.

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Annie Pagano
Annie Pagano

Companies With Killer Localized Websites + Keys To Localization Success!

Localization, Popular

When looking to enter a new foreign market, website localization is key to success. Websites are typically a consumers first impression of a brand and without a great website, most potential customers will most likely leave quickly and move on to the competition. Globalization has presented huge opportunities to expand into new markets while the internet has dramatically decreased the barriers to entry. This has also increased global competition and for brands to stand out, they must ensure that their websites are attractive, easy to navigate, informational, and localized to each markets demographic.

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Annie Pagano
Annie Pagano

China's Singles Day Is The New Black Friday

Localization, Culture

Happy Singles Day! How will you be celebrating this year?

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Annie Pagano
Annie Pagano

3 Tactics to Boost Your Localization Strategy

Localization, Corporate

Throughout the last few years, localization has become an increasingly common buzzword within the translation industry. So, how does it differ from translation?

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Anthony Toronto
Anthony Toronto

8 Consumer Behavior Stats On Why You Should Translate Your Website [Infographic]

Localization, Infographics

So your company has reached a point where you’re considering acting on ambitions in new horizons, fantastic!

Expanding your business to international markets means higher global visibility and more potential customers.

But without key information on regional languages and local markets, advertising in new regions can seem more of a gamble than investment.

Here is a collection of vital stats that every marketer should take into account. If you haven't considered website localization to boost your global strategy, then now is the time to get on board!

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Anthony Toronto
Anthony Toronto

Taking Your Website Global Through Localization

Localization

 

Here is a rundown of some areas for your team to consider when drawing up your strategy for that new region you plan to crack open. Launching an effective campaign in a new area is unfortunately not as simple as merely translating your text into a given language. To truly enter a new region with maximum velocity all of your content (i.e.-text and imagery) needs to be localized. When crafting content and deciding which markets to enter, do not dismiss any country or region

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Anthony Toronto
Anthony Toronto

Localization of Translation Services: How to Avoid Mistakes

Localization, Translation

The localization of translation services is essential to the success of an international product launch. Big companies like Apple have learned this the hard way when their products hit the global market with a name that was unintentionally vulgar in a specific dialect.
We have compiled a list of five important ideas to consider for localization across dialects. This information will help you to avoid embarrassing mistakes and ensure that your message is received as you intended for your customers.

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Francesco Pagano
Francesco Pagano

Localization, The Law, And Video Games

Localization

 

In his blog WOW Insider, Mathew McCurley wrote about how translation can affect the world of video games. 

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Brandon Choquette
Brandon Choquette

Avoid These 5 Sins of Language Localization

Localization

You’ve got a great new product to market to people in a new country. You’ve translated the documents into Dutch, German, Arabic or whatever language people speak in that country. Your advertising campaign starts and you wait for sales to pour in. They don’t.

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Brandon Choquette
Brandon Choquette