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Basic Breakdown: Website Localization
Throughout the past several years, localization has become an increasingly common buzzword within the translation industry. So, how does it differ from translation and what exactly is it?
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The Benefits of Exporting for Manufacturers [Infographic]

International Trade, Manufacturing

Are you looking for new ways to grow your manufacturing business?

Do you feel as if your local domestic is saturated?

It's time to look outside the US borders because simply put, exporting is one of the best ways to grow your business.

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Annie Pagano
Annie Pagano

International Business Etiquette: 11 Tips

International Trade, Culture, Manufacturing, Corporate

As we pointed out in the How to Create a Thriving Export Business guide, exporting offers businesses a great way to build upon domestic success. The volume of international trade is growing fast. Trade barriers are falling. And competition in your domestic market is probably intensifying, especially from foreign competitors.

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Chris Amorosino
Chris Amorosino

Can’t Read, Won’t Buy: 5 Ways Translation Sets Exporters Up For Global Success

International Trade, Translation, Manufacturing

Manufacturers of all sizes are progressively seeing the benefits of exporting. With increased competition from foreign companies and local markets becoming saturated, many are finding the best growth strategy is often to look outside our country borders.

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Annie Pagano
Annie Pagano

Developing An Export Strategy: Interpretation & Translation Considerations

Manufacturing, International Trade

Lately on the blog, we have been all about manufacturing and exporting. We’ve been diving deep into all the research we can get our hands on to bring you the most valuable information on how to grow your export business.

The recent post, “How to create a thriving export business” is an A to Z guide on the benefits of exporting, from how to get started by identifying potential new markets all the way through post-sale customer support.

But, here’s the thing:

In all the research that we have been conducting, we’ve been surprised to see that no one is talking about a huge elephant in the room…

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Annie Pagano
Annie Pagano

Tips for Preparing for Manufacturing Translation Services [Guide]

Manufacturing, Translation

This post was originally published on January 25, 2017 and has been updated and expanded for freshness.

Here's the deal:

We live in a diverse global environment and our businesses operate in a multlingual world.

It's time to stop viewing translation as a burden and see it for what it really is - an investment and competitive advantage.

Now:

Heavy competition in the global manufacturing sector has altered production processes, leading to a more modernized and automated process, bringing with it shorter product life cycles and increasingly rapid technological advances.

Of course, this rising growth of production has increased content volumes to support new products on a global scale.

Whether you are exporting products internationally, are sourcing materials from different countries, or submitting bids to foreign governments, it’s clear that manufacturers must be able to provide localized content at a quicker pace than ever.

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Annie Pagano
Annie Pagano

14 Tips On How To Create A Winning International Marketing Strategy

Translation, Localization, Manufacturing, Digital Print & Media, International Trade

We recently published an article on how the benefits of exporting include an increase in market share and profits for manufacturers looking to build upon domestic success.

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Annie Pagano
Annie Pagano

How To Create A Thriving Export Business [Guide]

Translation, Localization, Manufacturing, Corporate, International Trade

Why Export?

Exporting offers businesses the opportunity to build upon domestic success. Simply put, it is one of the best ways to grow your business.

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Annie Pagano
Annie Pagano

Overcoming Communication Challenges in a Global Economy

Corporate, Aerospace & Defense, Language, Manufacturing

Everything and everybody communicates. Each expression of communication is a vital element of a brands identity and personality. Sharpen the communication with your internal team before distributing your message to the masses.

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Annie Pagano
Annie Pagano

What Are The Benefits of Professional Interpreter Services in Manufacturing?

Manufacturing

 

As the population of the United States continues to grow and diversify, the need to communicate to in multiple languages becomes more and more of a necessity. Marketing to the American population requires materials in multiple languages to be truly effective. Likewise, it is imperative to have multilingual capabilities when beginning to work with foreign countries. Not just any language capabilities, professional ones at that. There are countless opportunities for manufacturers to globalize their supply chain. Although the thought of bringing capabilities up to the international scale may seem daunting at first, it’s very much attainable and most importantly, profitable.

 

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Annie Pagano
Annie Pagano

How Manufacturers Can Maximize the Value of Their Content Through Translation Services

Manufacturing, Aerospace & Defense, Translation, Popular

The popularity of content marketing has exploded over the past several years. One of the main reasons it has gained so much traction is simple, it is extremely effective! It’s relatively easy to implement a content marketing strategy and it is accessible to businesses of all sizes and industries. Even industries such as manufacturing who traditionally have not utilized the typical marketing strategies are hopping on the content train and finding success in their niche market. The 2017 Manufacturing Content Marketing Trends published by Content Marketing Institute (CMI) reports that 85% of manufacturing marketers are using content marketing.

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Annie Pagano
Annie Pagano