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In-Person Interpreting Vs. Telephone Or Video Interpreting [Infographic]
During this day and age, language services are likely to be essential to the success of your business. With instant global communication, increased cultural diversity, and the technology easing the ability to do business across borders, translation and interpreter services are more necessary now than they may have been before.
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The Importance of a Translation Style Guide

Translation

A translation style guide is a critical resource for anyone looking to tailor their brand voice and cater toward a specific audience, whether in healthcare, legal or manufacturing industries. A translation style guide is a resource created by the translation requester, their language reviewers, and a professional translation provider.

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Katie Harding

The Emergence of Voice Search and the Importance of Global Translation – Part 2

Localization, Technology, Translation

If you missed Part 1 of "The Emergence of Voice Search and the Importance of Global Translation", be sure to give it a read first!

Your SEO strategy is a key factor intrinsic to global success. Search engines other than Google are gaining steam in international markets. As of May 2019, Google owns more than 90% of the worldwide market share according to GlobalStats [1]. However, if you’re targeting China, you won’t want to discount Baidu.

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Annie Pagano
Annie Pagano

The Emergence of Voice Search and the Importance of Global Translation – Part 1

Localization, Technology, Translation

Chances are you’ve used your smartphone or a virtual assistant like Siri or Alexa to ask a question with the hopes of getting a quick, simple answer. Have you adapted your business strategy to account for being visible to queries from these sources?

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Annie Pagano
Annie Pagano

Hollywood's Most Hilarious Movie Title Translations

Translation, Culture, Language

As an American, it can be easy to forget about the impact that our culture has on other countries. Take Hollywood movies as an example and their global popularity. They may be created here in the US but they are watched and enjoyed worldwide.

This doesn't mean that they stay in English, however. The titles are translated and subtitles or voice-overs are added.

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Annie Pagano
Annie Pagano

Medical Document Translation: Challenges and Benefits

Healthcare, Translation

The proper translation of medical documents is essential for providing equitable care and treatment to patients who speak a foreign language. No matter what language your patients speak; you need to be able to communicate effectively. Effective and efficient communication can be accomplished through medical interpreters and through the translation of important medical documents like patient records, service agreements, and post discharge instructions.

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Annie Pagano
Annie Pagano

5 Ways To Maximize Your Translation Budget

Translation

We’ve heard it time and time again. It’s the most classic business dilemma:

We need to lower costs!

Yet, as management pressures you to cut costs, it seems that volume continues to increase. And of course, you can never sacrifice quality.

Like we said: Dilemma. Right?

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Annie Pagano
Annie Pagano

How Google Translate Will Put Your Business In Danger

Translation

 

Have you ever received a job application or a business email filled with typos or terrible grammar?

Did you want to do business with the author of those typos or find it easy to take them seriously?

Probably not.

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Lia Mitchell
Lia Mitchell

Basic Breakdown: Website Localization

Localization, Translation

Welcome to our “Basic Breakdown” series where we share all our insider knowledge on the types of language services and solutions possible for a variety of industries. Our goal is to help alleviate confusion between the many options offered by LSP’s to help arm you with the knowledge YOU need to make the best decisions for your organization.

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Annie Pagano
Annie Pagano

The Importance Of Website Localization In A Global Marketplace [Part 2]

Localization, Translation, International Trade

Welcome back for part two of our series on “The Importance of Website Localization In A Global Marketplace”! If you missed part 1, be sure to catch up on why translation should be included in your digital strategy when exporting and conducting business internationally.

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Annie Pagano
Annie Pagano

[Infographic] Top Languages Used on the Internet

Localization, Translation, Infographics

It’s common knowledge that creating and maintaining an online presence is an absolute necessity for all businesses and organizations.

Online presence is a broad term and includes a website, a blog, social media channels, participation in forums, etc. Print advertisement and other traditional marketing tactics just don’t cut it anymore.

According to a survey done by Yelp in 2012, 85% of consumers use the internet to find local businesses and Brafton found in 2014 that 94% of B2B buyers research online for purchase decisions.

As several years have passed since these surveys, it is safe to assume these numbers have only continued to grow.

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Annie Pagano
Annie Pagano