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Go Global, Increase Profits: How To Create A Thriving Export Business
Exporting offers businesses the opportunity to build upon domestic success. Simply put, it is one of the best ways to grow your business. With the volume of trade growing and barriers to trade falling, competition in a company’s domestic market is intensifying particularly from foreign competitors.
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Basic Breakdown: Website Localization

Localization, Translation

Welcome to our “Basic Breakdown” series where we share all our insider knowledge on the types of language services and solutions possible for a variety of industries. Our goal is to help alleviate confusion between the many options offered by LSP’s to help arm you with the knowledge YOU need to make the best decisions for your organization.

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Annie Pagano
Annie Pagano

The Importance Of Website Localization In A Global Marketplace [Part 2]

Localization, Translation, International Trade

Welcome back for part two of our series on “The Importance of Website Localization In A Global Marketplace”! If you missed part 1, be sure to catch up on why translation should be included in your digital strategy when exporting and conducting business internationally.

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Annie Pagano
Annie Pagano

[Infographic] Top Languages Used on the Internet

Localization, Translation, Infographics

It’s common knowledge that creating and maintaining an online presence is an absolute necessity for all businesses and organizations.

Online presence is a broad term and includes a website, a blog, social media channels, participation in forums, etc. Print advertisement and other traditional marketing tactics just don’t cut it anymore.

According to a survey done by Yelp in 2012, 85% of consumers use the internet to find local businesses and Brafton found in 2014 that 94% of B2B buyers research online for purchase decisions.

As several years have passed since these surveys, it is safe to assume these numbers have only continued to grow.

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Annie Pagano
Annie Pagano

The Importance Of Website Localization In A Global Marketplace [Part 1]

Localization, Translation, International Trade

Are you considering taking your business global?

Whether you sell a product or a service, exporting to countries outside of the US has countless benefits.

But, wait…

When was the last time you assessed your digital strategy? You’re going to need one to be successful.

How will people buy from you if they don’t know that you exist?

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Annie Pagano
Annie Pagano

Can’t Read, Won’t Buy: 5 Ways Translation Sets Exporters Up For Global Success

Manufacturing, Translation, International Trade

Manufacturers of all sizes are progressively seeing the benefits of exporting. With increased competition from foreign companies and local markets becoming saturated, many are finding the best growth strategy is often to look outside our country borders.

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Annie Pagano
Annie Pagano

Transcreation 101: How To Adapt Your Marketing To Any Country

Digital Print & Media, Translation

You might be wondering:

How can I convey my brand’s marketing message to populations in a country different than my own?

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Annie Pagano
Annie Pagano

Tips for Preparing for Manufacturing Translation Services [Guide]

Manufacturing, Translation

This post was originally published on January 25, 2017 and has been updated and expanded for freshness.

Here's the deal:

We live in a diverse global environment and our businesses operate in a multlingual world.

It's time to stop viewing translation as a burden and see it for what it really is - an investment and competitive advantage.

Now:

Heavy competition in the global manufacturing sector has altered production processes, leading to a more modernized and automated process, bringing with it shorter product life cycles and increasingly rapid technological advances.

Of course, this rising growth of production has increased content volumes to support new products on a global scale.

Whether you are exporting products internationally, are sourcing materials from different countries, or submitting bids to foreign governments, it’s clear that manufacturers must be able to provide localized content at a quicker pace than ever.

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Annie Pagano
Annie Pagano

Marriage Certificate Translation (That USCIS Will Approve!)

Translation

A marriage certificate is an official recorded document issued by a governmental authority that proves that the couple listed on the marriage certificate have a legal marriage. In most areas, a marriage record is part of the public record.

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Brandon Choquette
Brandon Choquette

Untranslatable Words: To Be Enjoyed Socially, To Be Heeded In Business

Translation, Culture, Language

“What is he saying?” I asked my bilingual friend while studying Spanish in Chile. He paused, thought about the joke we had both just heard, and then said, “It’s hard to explain.”

I was just learning Spanish but he could speak both English and Spanish fluently, so I couldn’t wrap my mind around his inability to just directly translate.

Take each word, translate it in his mind, and then regurgitate it back in English. That’s all it is, right?

I later learned that sometimes things are hard to translate. Sometimes a word doesn’t have an equivalent in another language and is therefore, untranslatable, or impossible to directly translate without the help of calling upon many other words.

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Lia Mitchell
Lia Mitchell

14 Tips On How To Create A Winning International Marketing Strategy

Manufacturing, Localization, Digital Print & Media, Translation, International Trade

We recently published an article on how the benefits of exporting include an increase in market share and profits for manufacturers looking to build upon domestic success.

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Annie Pagano
Annie Pagano