PC 1 – “A Cyberpunk-style KFC restaurant in Guangzhou” More companies are connecting with consumers on a global level. According to Harvard Business Review [1], “the typical Western approach to foreign expansion [has been] to try to sell core products or services pretty much…
A translation style guide is a critical resource for anyone looking to tailor their brand voice and cater toward a specific audience, whether in healthcare, legal or manufacturing industries. A translation style guide is a resource created by the translation requester, their language reviewers,…
One of the biggest trends in education in the last few years has been the expansion of traditional brick and mortar classrooms to the digital world; whether live-streamed to the web, or fully functional courses designed for use online, there has been a huge…
If you missed Part 1 of “The Emergence of Voice Search and the Importance of Global Translation”, be sure to give it a read first! Your SEO strategy is a key factor intrinsic to global success. Search engines other than Google are gaining steam…
Chances are you’ve used your smartphone or a virtual assistant like Siri or Alexa to ask a question with the hopes of getting a quick, simple answer. Have you adapted your business strategy to account for being visible to queries from these sources? To…
User experience (UX) design prioritizes website users by making websites useful and easy to navigate. Effective website UX attracts new visitors and keeps them coming back. These visitors, however, are not limited to one region or country. How can companies adjust their web and…
Many business owners acknowledge that translating their website’s content will help them to meet marketing goals. The reason is simple: a multilingual website can attract viewers from different markets across the world, boosting a site’s authority in the eyes of the search engine. We’re…
Are you looking for an interpreter training program to help take your career to the next level? Choosing a specialty can help to accelerate your interpreter career. The more skilled you become in one facet of interpreting, the more demand you will generate. Sample…