Coca-Cola, McDonalds, Nike, KFC, Marlboro…it probably doesn’t surprise you that people all around the world recognize these brand names just as easily as you do. They’re American companies that have become as well-known on the opposite side of the globe as they are at home.…
It’s common knowledge that creating and maintaining an online presence is an absolute necessity for all businesses and organizations. Online presence is a broad term and includes a website, a blog, social media channels, participation in forums, etc. Print advertisement and other traditional marketing…
The author of this blog post freely admits to a lack of objectivity: I’m completely hooked on Wordle. I play it daily and always post my results on social media. I play so consistently that, when I recently skipped a day during an especially…
How much is too much (or too little) text? There are a lot of factors to consider when you’re getting ready for a website localization project. One you may not have considered is Translated Text Length. What’s your word count? It’s about to change!…
Are you considering taking your business global? Whether you sell a product or a service, exporting to countries outside of the US has countless benefits. But wait… When was the last time you assessed your digital strategy? You’re going to need one to…
Everyone’s favorite football coach turned futbol “coach” is back! Jason Sudeikis stars in Season 2 of Ted Lasso, the Apple TV+ hit about a “fish out of water” midwestern football coach who has been hired to coach an English Premier League soccer team. The…
Top Takeaways: Study your web metrics Localize your top pages Analyze the competition Be flexible with branding You have come to the realization that localization is important because it goes beyond translation by accounting for cultural differences, customs and norms of the…
International Domains & Website Localization A website localization project is a complex procedure with many moving parts and considerations to manage that can vary widely depending on your business, needs, and budget. One of the most important questions to consider during this process is, …