Everyone’s favorite football coach turned futbol “coach” is back! Jason Sudeikis stars in Season 2 of Ted Lasso, the Apple TV+ hit about a “fish out of water” midwestern football coach who has been hired to coach an English Premier League soccer team. The…
Top Takeaways: Study your web metrics Localize your top pages Analyze the competition Be flexible with branding You have come to the realization that localization is important because it goes beyond translation by accounting for cultural differences, customs and norms of the…
International Domains & Website Localization A website localization project is a complex procedure with many moving parts and considerations to manage that can vary widely depending on your business, needs, and budget. One of the most important questions to consider during this process is, …
What is Localization in Translation? Localization is the process of adapting text, images, videos, marketing campaigns and more, to fit the linguistic, cultural and societal norms of your target audience. Consider this: Roughly 6 billion people speak a language other than English. What’s more,…
Multilingual SEO If you do business internationally or within markets that speak different languages (many consumers in the USA speak Spanish, etc), you may have considered the need for SEO (search engine optimization) in multiple languages. Beyond the literal translation of your keywords, you…
So your company has reached a point where you’re considering acting on ambitions in new horizons, fantastic! Expanding your marketing to new regions means higher global visibility and more potential customers. But without key information on regional languages and local markets, advertising in new…
Video game localization has come a long way from its rocky beginnings where amateur translators localized games (giving birth to iconic phrases such as “All your base are belong to us” from Zero Wing), to specialized teams working entire months on the translation of…
PC 1 – “A Cyberpunk-style KFC restaurant in Guangzhou” More companies are connecting with consumers on a global level. According to Harvard Business Review [1], “the typical Western approach to foreign expansion [has been] to try to sell core products or services pretty much…