Multilingual SEO If you do business internationally or within markets that speak different languages (many consumers in the USA speak Spanish, etc), you may have considered the need for SEO (search engine optimization) in multiple languages. Beyond the literal translation of your keywords, you…
So your company has reached a point where you’re considering acting on ambitions in new horizons, fantastic! Expanding your marketing to new regions means higher global visibility and more potential customers. But without key information on regional languages and local markets, advertising in new…
Video game localization has come a long way from its rocky beginnings where amateur translators localized games (giving birth to iconic phrases such as “All your base are belong to us” from Zero Wing), to specialized teams working entire months on the translation of…
PC 1 – “A Cyberpunk-style KFC restaurant in Guangzhou” More companies are connecting with consumers on a global level. According to Harvard Business Review [1], “the typical Western approach to foreign expansion [has been] to try to sell core products or services pretty much…
One of the biggest trends in education in the last few years has been the expansion of traditional brick and mortar classrooms to the digital world; whether live-streamed to the web, or fully functional courses designed for use online, there has been a huge…
If you missed Part 1 of “The Emergence of Voice Search and the Importance of Global Translation”, be sure to give it a read first! Your SEO strategy is a key factor intrinsic to global success. Search engines other than Google are gaining steam…
Chances are you’ve used your smartphone or a virtual assistant like Siri or Alexa to ask a question with the hopes of getting a quick, simple answer. Have you adapted your business strategy to account for being visible to queries from these sources? To…
User experience (UX) design prioritizes website users by making websites useful and easy to navigate. Effective website UX attracts new visitors and keeps them coming back. These visitors, however, are not limited to one region or country. How can companies adjust their web and…