What is Localization in Translation? Localization is the process of adapting text, images, videos, marketing campaigns and more, to fit the linguistic, cultural and societal norms of your target audience. Consider this: Roughly 6 billion people speak a language other than English. What’s more,…
Coca-Cola, McDonalds, Nike, KFC, Marlboro…it probably doesn’t surprise you that people all around the world recognize these brand names just as easily as you do. They’re American companies that have become as well-known on the opposite side of the globe as they are at home.…
How much is too much (or too little) text? There are a lot of factors to consider when you’re getting ready for a website localization project. One you may not have considered is Translated Text Length. What’s your word count? It’s about to change!…
Google recently implemented an update to its search algorithm that will enable it to process and correlate data across different languages, industries, and subjects like never before. If it lives up to expectations, Google’s Multitask Unified Model, or MUM update is the closest any…
Are you considering taking your business global? Whether you sell a product or a service, exporting to countries outside of the US has countless benefits. But wait… When was the last time you assessed your digital strategy? You’re going to need one to…
Top Takeaways: Study your web metrics Localize your top pages Analyze the competition Be flexible with branding You have come to the realization that localization is important because it goes beyond translation by accounting for cultural differences, customs and norms of the…
We recently published an article on how the benefits of exporting include an increase in market share and profits for manufacturers looking to build upon domestic success. We briefly discussed best practices when it comes to an international marketing strategy and today we are going…
So your company has a great hit product or service. How do you maximize your revenue potential? One way is to appeal to other cultures and people who speak different languages. Take Walt Disney and its hit movie, Frozen, for example. Thanks to Interpreters and…