Artificial intelligence has become one of the hottest topics being discussed in business circles recently. More people and companies are using A.I. as a translation tool. While A.I. can be useful as a starting point for basic translations, it falls short when it comes to…
If you go to 100 different web pages about localization, you’ll likely find 100 different definitions. Companies are naturally going to lean towards interpretations that are relevant to their business (and we’re no exception). We like the definition pictured above. It’s simple and,…
Coca-Cola, McDonalds, Nike, KFC, Marlboro…it probably doesn’t surprise you that people all around the world recognize these brand names just as easily as you do. They’re American companies that have become as well-known on the opposite side of the globe as they are at home.…
The author of this blog post freely admits to a lack of objectivity: I’m completely hooked on Wordle. I play it daily and always post my results on social media. I play so consistently that, when I recently skipped a day during an especially…
How much is too much (or too little) text? There are a lot of factors to consider when you’re getting ready for a website localization project. One you may not have considered is Translated Text Length. What’s your word count? It’s about to change!…
Sometimes accurate translation just isn’t right. Sometimes we need to use transcreation instead. Transcreation is a relatively new term that means recreating a text for a target audience in a way that is appropriate and relevant for that audience. The term is a combination…
You might be wondering: How can I convey my brand’s marketing message to populations in a country different than my own? Any experienced marketer understands the importance of catering to your target markets needs, wants, desires, and offer solutions for their challenges. So:…
Yes, it often seems like a video-world, but audio localization is important as we continue to shrink the globe and do business across cultures, languages, and countries. Today’s most successful global companies translate all their product-related voice recordings into the languages of all their…