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Transcreation

Document Translation Transcreation

Transcreation or Translation?

Sometimes accurate translation just isn’t right. Sometimes we need to use transcreation instead. Transcreation is a relatively new term that means recreating a text for a target audience in a way that is appropriate and relevant for that audience.  The term is a combination…

February 25, 2020
Droplet of water
Document Translation Transcreation

For Translation, Consistency Beats Creativity

No one likes to be boring. That’s true for interpreters and translators. Everyone likes to exercise their creative muscles and say or write something that’s clever or fun or interesting. But, translators and interpreters, beware. Let me explain. Where English is spoken, you’ll often…

November 8, 2014