If you go to 100 different web pages about localization, you’ll likely find 100 different definitions. Companies are naturally going to lean towards interpretations that are relevant to their business (and we’re no exception). We like the definition pictured above. It’s simple and,…
What is Localization in Translation? Localization is the process of adapting text, images, videos, marketing campaigns and more, to fit the linguistic, cultural and societal norms of your target audience. Consider this: Roughly 6 billion people speak a language other than English. What’s more,…
Movies and translation have a dubious history. But we should not judge Hollywood too harshly. It’s tough to strike the right tone when marketing to an international audience! A title needs to communicate the plot authentically. That means it needs to be localized by…
There is a lot unknown about the long-term impact of the COVID-19 pandemic, which includes the impact it will have on global manufacturing. What is known is that a discussion about COVID-19, or the global manufacturing industry, usually does not happen without mentioning China.…
PC 1 – “A Cyberpunk-style KFC restaurant in Guangzhou” More companies are connecting with consumers on a global level. According to Harvard Business Review [1], “the typical Western approach to foreign expansion [has been] to try to sell core products or services pretty much…
One of the biggest trends in education in the last few years has been the expansion of traditional brick and mortar classrooms to the digital world; whether live-streamed to the web, or fully functional courses designed for use online, there has been a huge…
Welcome to our “Basic Breakdown” series where we share all our insider knowledge on the types of language services and solutions possible for a variety of industries. Our goal is to help alleviate confusion between the many options offered by LSP’s to help arm…
The travel and tourism industry annually grows between 1 to 1.5x faster than the world economy. Within that sector, eco-tourism’s popularity continues to rise as more people become environmentally conscious and value minimal impact (World Travel and Tourism Council, as reported by Eco-business.com). There…