PC 1 – “A Cyberpunk-style KFC restaurant in Guangzhou” More companies are connecting with consumers on a global level. According to Harvard Business Review [1], “the typical Western approach to foreign expansion [has been] to try to sell core products or services pretty much…
One of the biggest trends in education in the last few years has been the expansion of traditional brick and mortar classrooms to the digital world; whether live-streamed to the web, or fully functional courses designed for use online, there has been a huge…
Welcome to our “Basic Breakdown” series where we share all our insider knowledge on the types of language services and solutions possible for a variety of industries. Our goal is to help alleviate confusion between the many options offered by LSP’s to help arm…
The travel and tourism industry annually grows between 1 to 1.5x faster than the world economy. Within that sector, eco-tourism’s popularity continues to rise as more people become environmentally conscious and value minimal impact (World Travel and Tourism Council, as reported by Eco-business.com). There…
Welcome to the conclusion of our “Emoji Revolution” blog series! We hope you found the information in the first two installments interesting and valuable. As we researched the topic and saw headlines, tweets, and emails galore featuring the beloved emoji, we couldn’t help but…
In Part 1 of this three-part series, we broke down the origins of both the emoticon and the emoji. If you missed the first post, click here to catch up. It’s clear that emoji have taken the Western world by storm. A couple facts to demonstrate their immense…
While emoji is a much more frequently used term these days, let’s not forget about where it all began with the original emoticon. 🙂 We are excited to bring you a three-part series on the evolution from emoticon to emoji and beyond! In Part…
Throughout the last few years, localization has become an increasingly common buzzword within the translation industry. So, how does it differ from translation? Localization is the process of modifying content to make it suitable for use in a new region. Translation, on the other…