If you go to 100 different web pages about localization, you’ll likely find 100 different definitions. Companies are naturally going to lean towards interpretations that are relevant to their business (and we’re no exception). We like the definition pictured above. It’s simple and,…
Are you considering taking your business global? Whether you sell a product or a service, exporting to countries outside of the US has countless benefits. But wait… When was the last time you assessed your digital strategy? You’re going to need one to…
Manufacturers of all sizes are progressively seeing the benefits of exporting. With increased competition from foreign companies and local markets becoming saturated, many are finding the best growth strategy is often to look outside our country’s borders. Exporting and selling internationally is no easy…
If you have been following along with our blog, you’ll know that we have been talking a lot about international business lately, specifically exporting to countries around the world from the United States. Our team has spent countless hours over the past 6 months…
We recently published an article on how the benefits of exporting include an increase in market share and profits for manufacturers looking to build upon domestic success. We briefly discussed best practices when it comes to an international marketing strategy and today we are going…
Why Export? Exporting offers businesses the opportunity to build upon domestic success. Simply put, it is one of the best ways to grow your business. With the volume of trade growing and barriers to trade falling, competition in a company’s domestic market is intensifying…
Current Environment The U.S. aerospace market is the largest in the world and U.S. manufacturers are very competitive internationally due to the “skilled and educated workforce, extensive distribution systems, diverse offerings, and strong support at the local and national level for policy and promotion”,…
Everything and everybody communicates. Each expression of communication is a vital element of a brands identity and personality. Sharpen the communication with your internal team before distributing your message to the masses. Corporate communication is crucial to driving company objectives and ensuring a cohesive…