Sometimes accurate translation just isn’t right. Sometimes we need to use transcreation instead. Transcreation is a relatively new term that means recreating a text for a target audience in a way that is appropriate and relevant for that audience. The term is a combination…
Having worked in the language services industry for 10+ years, one of the questions I get asked the most by multilingual friends is “How do I apply to be a translator?!” Interested in becoming an interpreter? Click here! The application process is simple enough…
As a translation services company, we see that one of the greatest sources of confusion for many of our clients is the Chinese language. With hundreds of spoken dialects and two written scripts, it’s easy to see how complex this language truly is! Mandarin…
A translation style guide is a critical resource for anyone looking to tailor their brand voice and cater toward a specific audience, whether in healthcare, legal or manufacturing industries. A translation style guide is a resource created by the translation requester, their language reviewers,…
The Emergence of Voice Search and Global Translation – Part 2
If you missed Part 1 of “The Emergence of Voice Search and the Importance of Global Translation”, be sure to give it a read first! Your SEO strategy is a key factor intrinsic to global success. Search engines other than Google are gaining steam…
The Emergence of Voice Search and Global Translation – Part 1
Chances are you’ve used your smartphone or a virtual assistant like Siri or Alexa to ask a question with the hopes of getting a quick, simple answer. Have you adapted your business strategy to account for being visible to queries from these sources? To…
The proper translation of medical documents is essential for providing equitable care and treatment to patients who speak a foreign language. No matter what language your patients speak; you need to be able to communicate effectively. Effective and efficient communication can be accomplished through…
As we all know, we are living in a time of change. Each day that I research news on immigration visa laws, the predictions seem to change while retaining a tone of uncertainty. I find that articles written in Feb 2017 already differ drastically…