This blog post is part of our ‘Multicultural Holiday Traditions’ series. The first post of the series can be reviewed here and links to all the posts can be found at the bottom of this article. The following was submitted from iTi Marketing Manager,…
Hi, friends! It’s that time of the year again when a large number of holidays happen back to back all over the world! With so many celebrations coming up, it’s hard to choose where I want to hop to next! In the United States…
Video game localization has come a long way from its rocky beginnings where amateur translators localized games (giving birth to iconic phrases such as “All your base are belong to us” from Zero Wing), to specialized teams working entire months on the translation of…
How KFC Leverages Local Flavors Worldwide Through Localization
PC 1 – “A Cyberpunk-style KFC restaurant in Guangzhou” More companies are connecting with consumers on a global level. According to Harvard Business Review [1], “the typical Western approach to foreign expansion [has been] to try to sell core products or services pretty much…
Welcome to our Translator Spotlight series! We look forward to sharing with you the real people behind the computer screen, the translators who put in knowledge, expertise and care into making every translation spot on. Each month we feature a Q & A with…
Hey friends! Today is going to be about a different kind of adventure, but an adventure nonetheless! This past month my friend Kay and I have been diving deep into multicultural marketing. You see, my friend Kay started a company right out of college…
World Languages If you were to guess, how many languages would you estimate are in the world? 400? 1000? 5000?! There are about an estimated 7,000 languages in the world, with that number changing every year[2]! We are constantly learning about new languages, languages…
Welcome to our Translator Spotlight series! We look forward to sharing with you the real people behind the computer screen, the translators who put in knowledge, expertise and care into making every translation spot on. Each month we will feature a Q & A…