We at iTi apologize. We’re not against technology and its amazing advances. We think there’s great value in machine translation. But if you try to convince us that machines will someday totally replace human translation, we’re ready to argue with you. First, a definition.…
A Coca-Cola commercial at the 2014 Super Bowl struck an immediate nerve with United States viewers. The song “America the Beautiful” is sung not only in English, but in seven other languages as well. Many people jumped on social media sites to criticize Coke’s…
Throughout the last few years, localization has become an increasingly common buzzword within the translation industry. So, how does it differ from translation? Localization is the process of modifying content to make it suitable for use in a new region. Translation, on the other…
Telephone interpreting services allow for people to connect with one another all over the world. Internet has opened several doors but having the capability to access people through phone offers a wider range of audiences who are familiar with the technology making them feel more comfortable…
Over the phone interpreting presents several inherent advantages; yet, there are a few disadvantages as well. While, there are certainly more advantages than disadvantages, it’s beneficial to research prospective services to gain a more clear picture of how it works. So, to help you…
Some content is easier to translate than other specialized documentation. Technical documents can be difficult to explain but now you need to translate those documents in another language. These documents are important to your business and vital for the people needing the information to understand what…
So your company has reached a point where you’re considering acting on ambitions in new horizons, fantastic! Expanding your business to international markets means higher global visibility and more potential customers. But without key information on regional languages and local markets, advertising in new regions…
When interpretation services are needed there are occasions that are better for video remote interpreting over other modes of interpretation. The article below will describe the pros and cons of video remote interpreting. Pros According to Registry of Interpreters for the Deaf, Inc., successful video…