We recently published an article on how the benefits of exporting include an increase in market share and profits for manufacturers looking to build upon domestic success. We briefly discussed best practices when it comes to an international marketing strategy and today we are going…
Why Export? Exporting offers businesses the opportunity to build upon domestic success. Simply put, it is one of the best ways to grow your business. With the volume of trade growing and barriers to trade falling, competition in a company’s domestic market is intensifying…
Everything and everybody communicates. Each expression of communication is a vital element of a brands identity and personality. Sharpen the communication with your internal team before distributing your message to the masses. Corporate communication is crucial to driving company objectives and ensuring a cohesive…
The travel and tourism industry annually grows between 1 to 1.5x faster than the world economy. Within that sector, eco-tourism’s popularity continues to rise as more people become environmentally conscious and value minimal impact (World Travel and Tourism Council, as reported by Eco-business.com). There…
Large events such as conferences take extreme coordination and preparation to be successful. This can increase dramatically when conference interpreting services are needed to serve a multilingual audience. To ensure a smooth and successful event, preparation for interpreter services should begin with ample time…
Throughout the last few years, localization has become an increasingly common buzzword within the translation industry. So, how does it differ from translation? Localization is the process of modifying content to make it suitable for use in a new region. Translation, on the other…