Sometimes accurate translation just isn’t right. Sometimes we need to use transcreation instead. Transcreation is a relatively new term that means recreating a text for a target audience in a way that is appropriate and relevant for that audience. The term is a combination…
Multilingual SEO If you do business internationally or within markets that speak different languages (many consumers in the USA speak Spanish, etc), you may have considered the need for SEO (search engine optimization) in multiple languages. Beyond the literal translation of your keywords, you…
So your company has reached a point where you’re considering acting on ambitions in new horizons, fantastic! Expanding your marketing to new regions means higher global visibility and more potential customers. But without key information on regional languages and local markets, advertising in new…
Having worked in the language services industry for 10+ years, one of the questions I get asked the most by multilingual friends is “How do I apply to be a translator?!” Interested in becoming an interpreter? Click here! The application process is simple enough…
Interpreting can be beneficial to break through language barriers and allow for everyone to communicate with each other without any confusion of information. Everyone involved can feel connected which can also be beneficial for business credibility and professionalism. This article will explain the different…
Unlike immigration court proceedings, USCIS does not provide you with an interpreter for your immigration interview; therefore, you must find your own interpreter for the interview. Interpreting by telephone is efficient when the sole purpose of the participants is to gather simple facts and…
As a translation services company, we see that one of the greatest sources of confusion for many of our clients is the Chinese language. With hundreds of spoken dialects and two written scripts, it’s easy to see how complex this language truly is! Mandarin…
Video game localization has come a long way from its rocky beginnings where amateur translators localized games (giving birth to iconic phrases such as “All your base are belong to us” from Zero Wing), to specialized teams working entire months on the translation of…