Coca-Cola, McDonalds, Nike, KFC, Marlboro…it probably doesn’t surprise you that people all around the world recognize these brand names just as easily as you do. They’re American companies that have become as well-known on the opposite side of the globe as they are at home.…
It’s common knowledge that creating and maintaining an online presence is an absolute necessity for all businesses and organizations. Online presence is a broad term and includes a website, a blog, social media channels, participation in forums, etc. Print advertisement and other traditional marketing…
The author of this blog post freely admits to a lack of objectivity: I’m completely hooked on Wordle. I play it daily and always post my results on social media. I play so consistently that, when I recently skipped a day during an especially…
How much is too much (or too little) text? There are a lot of factors to consider when you’re getting ready for a website localization project. One you may not have considered is Translated Text Length. What’s your word count? It’s about to change!…
The Afghan Refugee Crisis Doesn’t End With Resettlement Imagine this: Your country has been at war for twenty years and, for most of that time, you’ve been in the thick of it. When NATO forces first arrived, you and many of your neighbors saw…
The past two years have shown us it’s more important than ever to provide equal care to all patients no matter their race, religion, or national origin. It’s been no secret that minorities have borne the brunt of the pandemic, so we must do…
Interpreting exists in many forms, whether it be simultaneous, telephonic, or consecutive. Knowing this does not help you determine which style of interpreting is appropriate for your next event or meeting. If you are communicating with foreign clients, arranging a meeting with a contact…
For years, education law in the United States has said that public school districts must communicate with parents in their native languages “to the extent practicable.” And the U.S. Department of Justice interprets the Civil Rights Act of 1964 as saying that school districts…