Throughout the last few years, localization has become an increasingly common buzzword within the translation industry. So, how does it differ from translation? Localization is the process of modifying content to make it suitable for use in a new region. Translation, on the other…
So your company has reached a point where you’re considering acting on ambitions in new horizons, fantastic! Expanding your business to international markets means higher global visibility and more potential customers. But without key information on regional languages and local markets, advertising in new regions…
Leaders who work in the global manufacturing sector are already subjected to a litany of changes to the industry. On top of that, there is rising production growth, leading to increasing content volumes in a growing number of languages, in order to meet the…
Your website acts as a virtual store window and is responsible for making a positive first impression for potential customers. Remember, a successful website must be engaging, full of useful information, concise, and easy to navigate. This can be a difficult task even when…
Here is a rundown of some areas for your team to consider when drawing up your strategy for that new region you plan to crack open. Launching an effective campaign in a new area is unfortunately not as simple as merely translating your text…
Translating your website is a worthwhile investment, if you want to expand your reach overseas. When you make your web content available in multiple languages, you can substantially extend your global presence. According to a report by The European Commission, “90% of Europeans always…
So your company has a great hit product or service. How do you maximize your revenue potential? One way is to appeal to other cultures and people who speak different languages. Take Walt Disney and its hit movie, Frozen, for example. Thanks to Interpreters and…