Why Export? Exporting offers businesses the opportunity to build upon domestic success. Simply put, it is one of the best ways to grow your business. With the volume of trade growing and barriers to trade falling, competition in a company’s domestic market is intensifying…
Speaking Spanish? White House Says No, But U.S. Businesses Say Yes.
Shortly after U.S. President Donald Trump took office the Spanish language resources on the official White House website were eliminated. Some say the White House will eventually restore the Spanish pages. They also point out that the old pages from when Barack Obama was…
Eco-Tourism: When Your Market Becomes Multilingual, You Should Too
The travel and tourism industry annually grows between 1 to 1.5x faster than the world economy. Within that sector, eco-tourism’s popularity continues to rise as more people become environmentally conscious and value minimal impact (World Travel and Tourism Council, as reported by Eco-business.com). There…
When looking to enter a new foreign market, website localization is key to success. Websites are typically a consumers first impression of a brand and without a great website, most potential customers will most likely leave quickly and move on to the competition. Globalization has presented…
[3/3] The Emoji Revolution: EMOJI TRANSLATION
Welcome to the conclusion of our “Emoji Revolution” blog series! We hope you found the information in the first two installments interesting and valuable. As we researched the topic and saw headlines, tweets, and emails galore featuring the beloved emoji, we couldn’t help but…
Happy Singles Day! How will you be celebrating this year? Origins of Singles Day There are many different versions of how Singles Day (光棍节 Guānggùn Jié) in China came to be. Like many pop-culture “holidays”, no one exactly knows when it was established. There…
The Emoji Revolution: Rise of Emoji Marketing [Part 2/3]
In Part 1 of this three-part series, we broke down the origins of both the emoticon and the emoji. If you missed the first post, be sure to catch up. It’s clear that emoji have taken the Western world by storm. A couple facts to demonstrate their immense…
The Emoji Revolution: From Emoticon to Emoji [Part 1/3]
While emoji is a much more frequently used term these days, let’s not forget about where it all began with the original emoticon. 🙂 We are excited to bring you a three-part series on the evolution from emoticon to emoji and beyond! In Part…