Approximately five million students in US schools have Limited English Proficiency, which is defined by the U.S. Census Bureau as anyone age five or older who speaks English less than “very well.” Title VI of the Civil Rights Act of 1964 prohibits discrimination on…
Untranslatable Words: To Be Enjoyed Socially, To Be Heeded In Business
“What is he saying?” I asked my bilingual friend while studying Spanish in Chile. He paused, thought about the joke we had both just heard, and then said, “It’s hard to explain.” I was just learning Spanish but he could speak both English and…
Google recently implemented an update to its search algorithm that will enable it to process and correlate data across different languages, industries, and subjects like never before. If it lives up to expectations, Google’s Multitask Unified Model, or MUM update is the closest any…
The Importance Of Website Localization In A Global Marketplace, Part 1
Are you considering taking your business global? Whether you sell a product or a service, exporting to countries outside of the US has countless benefits. But wait… When was the last time you assessed your digital strategy? You’re going to need one to…
5 Ways Translation Sets Exporters Up for Global Success
Manufacturers of all sizes are progressively seeing the benefits of exporting. With increased competition from foreign companies and local markets becoming saturated, many are finding the best growth strategy is often to look outside our country’s borders. Exporting and selling internationally is no easy…
Movies and translation have a dubious history. But we should not judge Hollywood too harshly. It’s tough to strike the right tone when marketing to an international audience! A title needs to communicate the plot authentically. That means it needs to be localized by…
Hey friends! As you know, I’ve always been a big fan of space and today’s adventures revolve around the global space race! Things have really been blasting off lately. I’m still hopping up and down in excitement after watching billionaires Richard Branson and Jeff…
Hey! You! Have you been working from home more than usual? How long have you been staring at this screen? Even better, how much of today have you spent sitting? Stand up and shake it off! Working from home can be a dream…